Solutions
Making Food-Tech accessible, inspiring, and performance-driven
Since 2017, Leader Pop has been designing and operating premium Food‑Tech solutions, built to give brands and consumers direct, seamless, and fully controlled access to the very best culinary content.
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A massive audience that proves the power of our culinary content.
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Creative excellence at the service of your brand.
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The leading Food-Tech solution in the MENA region
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More than a service provider, a true growth partner.
Your Pop content, managed from A to Z
From strategy to distribution, we manage every step to ensure performance: activatable content, optimized distribution, KPI tracking, and continuous improvement focused on ROI.
The pops that drive partner performance
Food‑Tech videos created for our partners and viewed by millions.
They perform with our solutions
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The #1 white-label Food-Tech solution in MENA
Leverage platforms already in production and tested at scale. Deploy a reliable, scalable, and fully manageable ecosystem under your own brand, built for long-term performance.
Premium Content, Ready to Activate
Hundreds of high-end culinary videos, ready to be published under your brand to instantly generate audience growth, engagement, and conversions.
Your Culinary Platform, Ready to Launch
A white‑label Food‑Tech platform customized to your brand identity, launched in record time and fueled with rich content from day one.
Ongoing Management & Expert Steering
More engagement, more traffic, more conversions, without internal workload. Continuous growth, produced, optimized, and managed for you.
Our white-label food-tech platforms
Platforms already live, tested with major players, and ready to be deployed under your brand, backed by your own strategy.
Yahalawa By TT
Yahalawa is Tunisia’s leading digital culinary reference. Powered by a community of over 3.2 million passionate followers, the platform also delivers an exclusive service for Tunisie Telecom customers. Every day, tested and approved recipes, step‑by‑step videos, practical tips, and more than 3,200 premium pieces of content enrich the user experience and strengthen loyalty.
Diety
Diety is the first digital nutrition platform in MENA. Designed to address public health challenges and support users over the long term, it combines smart recipes, verified nutritional data, personalized journeys, educational features, and exclusive content. A complete ecosystem that helps everyone adopt healthier eating habits at their own pace, every day.
Yummy Sanafa
Yummy Sanafa is a fully operational white‑label culinary platform : customizable, continuously supplied with content, and built to power a vibrant and engaging culinary media experience.
Need to accelerate?
Let’s talk solutions.
Ready‑to‑use platforms, premium culinary content, and white‑label Food‑Tech ecosystems, we design complete solutions with zero internal workload for your teams.
A question, a project, an idea?
We’re listening.
